Mixue Di Mo Campaign Moodboard

{
  "type": "Brand collaboration projects and visual proposal boards",
  "format": "16:9 widescreen display of projects",
  "overall_style": "A cute, commercially themed marketing design for China, featuring a light pink background, rounded white cards, a glossy 3D mascot effect, a dreamy dessert atmosphere, and a professional agency-recommended layout.",
  "collaboration": {
    "brand": "{argument name=\"drink brand\" default=\"MIXUE\"}",
    "partner": "{argument name=\"collaboration IP\" default=\"DI MO\"}",
    "campaign_title": "{argument name=\"campaign title\" default=\"MIXUE × DI MO CAMPAIGN MOODBOARD\"}",
    "chinese_event_name": "Mixue Ice Cream x Rock Kingdom Dimo ​​Collaboration Event",
    "hashtags": [
      "#SweetAdventure",
      "#CutePowerStart",
      "#DimoArrives",
      "#MIXUExDIMO"
    ]
  },
  "main_visual": {
    "position": "Centered at the top",
    "scene": "A large horizontal main visual banner features a blue and white cartoon mascot running and smiling beside strawberry bubble tea and ice cream cups, along with pale rainbow clouds, sparkles, an ice cream mountain, and a cute, fantastical adventure atmosphere.",
    "headline": "{argument name=\"hero headline\" default=\"Sweet Adventure, Cuteness Awaits!\"}",
    "supporting_badges": [
      "New product launch",
      "Limited Edition Collaboration"
    ],
    "colors": "Marshmallow powder, sky blue, cream white, strawberry red, soft yellow, lavender purple"
  },
  "mascot": {
    "description": "A cute, blue Dimo-style mascot with a white face and belly, big black eyes, orange markings on its cheeks, a yellow V-shaped mark on its forehead, large blue ears with yellow tips, and a blue tail with a star at the end. It's depicted in an energetic running pose.",
    "rendering": "High-quality 3D toy-like characters combined with flat graphic advertising elements"
  },
  "layout": {
    "sections": [
      {
        "title": "MIXUE × DI MO CAMPAIGN MOODBOARD",
        "position": "Top left",
        "count": 6,
        "items": [
          "Event title card",
          "Chinese joint subtitle",
          "Topic hashtags",
          "Five solid color blocks",
          "A multi-colored pastel textured color block",
          "Minimalist Brand Fonts"
        ]
      },
      {
        "title": "Number width",
        "position": "Left and Middle",
        "count": 3,
        "items": [
          "A banner with the title \"Sweet Adventure, Cute Charm Begins\" and the mascot",
          "A banner featuring the \"Dimo Co-branded Set Meal\" along with drinks, a mascot, and product cards.",
          "A banner featuring the title \"New Product Launch, Adventure Begins,\" a mascot, and a soft sky background."
        ]
      },
      {
        "title": "Social media banners",
        "position": "Top right",
        "count": 3,
        "items": [
          "Vertical story banner with the title \"Sweet Adventure, Cuteness Awaits\"",
          "A vertical story banner with the title \"Dimo is here\" and the mascot holding an ice cream cone.",
          "A vertical story banner featuring the title \"Limited Edition Co-branded Packaging\" and the beverage packaging."
        ]
      },
      {
        "title": "social media posts",
        "position": "Right Center",
        "count": 1,
        "items": [
          "A mixue_global-style Instagram square post mockup showcasing the main visual campaign image, text, and interactive icons."
        ]
      },
      {
        "title": "Print and Outdoor Advertising",
        "position": "Bottom left",
        "count": 3,
        "items": [
          "Bus stop lightbox poster mockup",
          "Independent pink vertical poster mockup",
          "Vertical smartphone advertising mockup"
        ]
      },
      {
        "title": "Aesthetic visual materials",
        "position": "Shimonaka",
        "count": 8,
        "items": [
          "Pink popping beads",
          "Pink Ice Cream Swirl",
          "Sunset and pink clouds",
          "Rainbow Crystal Texture",
          "Pink glitter candy texture",
          "Brown pearls",
          "Blue water ripple texture",
          "pastel shimmer gradient"
        ]
      },
      {
        "title": "peripherals and packaging",
        "position": "Bottom right",
        "count": 7,
        "items": [
          "Small mascot keychain",
          "Large brand beverage cups",
          "Pastel Character Drink Cup",
          "Pink co-branded packaging box",
          "Flat collectible card or coaster 1",
          "Flat collectible cards or coasters 2",
          "Printed promotional insert"
        ]
      }
    ],
    "centerpiece": "A realistic MIXUE store display case, with a large event billboard above the entrance and a crowd of customers in front.",
    "additional_photo_mockup": "A real photo of someone holding an outdoor co-branded bubble tea cup, the cup featuring the mascot and pink topping."
  },
  "bottom_branding": {
    "logos": "MIXUE logo × Roc Kingdom logo",
    "position": "Bottom right"
  },
  "design_requirements": "Maintain a high density of project information while keeping it clean and organized. Use consistent rounded corner panels, realistic product and outdoor advertising mockups, clear and legible Chinese titles, professional event proposal quality, and avoid dark styles and cluttered layouts."
}