MIXUE Dimo Collaboration Brand Board

{"type":"Cute and Soft Color Tones Collaboration Marketing Visual Proposal Project","theme":}{argument name="campaign theme" default="MIXUE × Rock Kingdom Dimo ​​Collaboration"} ","canvas":"Widescreen 4:3 presentation project, featuring a rounded white panel, soft pink border, pink-blue gradient, glossy commercial design, clean grid layout, and high-resolution brand proposal style","brand_identity":{"primary_logos":"Top left and bottom right corners display the Mixue mascot logo and the Rock Kingdom crown logo","overall_mood":"Sweet, playful, adventurous, cute, and youthful dessert and beverage marketing campaign"},"main_key_visual":{"position":"Large panel in the top left corner","headline":"{argument name="headline text" default="Sweet Adventure, Cuteness Awaits!"} ","subheadline":"Mixue Ice Cream × Rock Kingdom DIMO Collaboration Event","english_caption":"MIXUE × ROCK KINGDOM DIMO COLLAB","character":"{argument name="mascot character" default="Dimo, the adorable blue and white fox mascot in the game "Roco Kingdom"."} ","pose":"A large, winking Q-version mascot leans against a giant pink MIXUE drink cup filled with cream, pearls, and fruit, holding a small ice cream cone in its hand, smiling with its mouth open","props_count":4,"props":["Oversized MIXUE co-branded drink cup","Mini ice cream cone","Hi!" speech bubble","Floating yellow stars and glitter","style":"Rounded and cute mascot illustration, clear bold outlines, glossy highlights, soft shadows"],"layout":{"sections_count":10,"sections":[{"title":"Main Co-branded Promotion","english_title":"collaboration items","position":"center left","count":5,"items":["Co-branded drink cup design 1","Co-branded drink cup design 2","Co-branded drink cup design 3","Dimo acrylic keychain","Colorful stickers or card holders"]},{"title":"Co-branded Set Meal","english_title":"collab {"combo","position":"center-center-right","count":4,"items":["Two-brand collaboration drink cup","Dimo acrylic keychain","Pink promotional badge with the words "Limited-time offer included in the package"","Pink small free pendant or standee"]},{"title":"COLOR PALETTE","position":"top right","count":6,"swatches":["Bright pink","warm yellow","royal blue","lavender purple","light blush pink","iridescent gradient"]},{"title":"TYPOGRAPHY","position":"top right-center","count":2,"items":["Large Chinese marketing title in pink and blue","Aa Latin alphabet example, using Source Han Sans CN, Bold / Medium / Regular font weight, including numbers and punctuation"]},{"title":"KEY VISUAL"]} {"ELEMENTS","position":"Right Center","count":5,"icons":["Pink Crown","Yellow Star","Blue Paw Print","Blue Dimo ​​Head Silhouette","Pink Heart"]},{"title":"PATTERN & TEXTURE","position":"Right Center Bottom","count":5,"patterns":["Pink Halftone Dots","Blue Sky with Small Stars","Pink Grid","Pink Mascot Icon Pattern","Wide Blue Cloud Texture Strip"]},{"title":"APPLICATIONS","position":"Bottom Center Left","count":3,"items":["Storefront Advertising Board Mockup","Vertical Digital Poster Lightbox Mockup","Brand Takeaway Paper Bag Mockup"]},{"title":"Product Display","position":"Bottom Center Right","count":4,"items":["Three Finished Drinks (Including Toppings)","Printed Promotional Cards or Folders","Blue Dimo"]} Acrylic standee", "Rectangular dessert packaging or tray with mascot"]},{"title":"KEY VISUAL EXTENSION","position":"Bottom line","count":3,"banners":["Pink banner with the title "Sweet Adventure, Cute and Powerful Start" and Dimo ​​and MIXUE drinks","Blue and pink banner with the title "Sweet Adventure, Cute and Powerful Start" and Dimo ​​jumping with an ice cream cone","Blue banner with the title "Let's have a sweet adventure with Dimo!" and Dimo ​​holding an ice cream cone"]},{"title":"BRAND VISION","position":"Bottom left footer","count":1,"text":"I love you, you love me, Mixue Ice Cream & Tea"}]},"color_and_lighting":{"palette":"{argument name="color palette" default="Marshmallow powder, sky blue, cream white, lemon yellow, lavender purple, glossy highlight"} ","lighting":"Bright studio lighting, soft shadows, pleasing commercial feel."},"composition":"Information-intensive brand guide project with clean spacing, rounded cards, small bilingual labels, product mockups, and visual system elements, neatly arranged; retaining visible Chinese titles and brand logos as readable design text."","rendering":"A mix of 2D vector and semi-3D cute product mockups, clean fonts, sophisticated ad proposal style, no photorealistic figures."","negative_prompt":"Dark colors, rough textures, realistic humans, cluttered and illegible layout, distorted logo, misspelled titles, harsh shadows.""