Mixue Di Mo Campaign Proposal Slide

{
  "type": "Widescreen marketing proposal slides for visual concepts of co-branded campaigns",
  "format": "16:9 presentation project, concise business presentation design",
  "language": "Chinese text visible, including the English event title.",
  "style": "A cute and youthful brand collaboration proposal, featuring a light pink gradient background, rounded white cards, soft shadows, a bright pink title, and small decorative glitter and clouds—a sophisticated agency proposal aesthetic.",
  "header": {
    "position": "top",
    "left_logos": {
      "count": 2,
      "items": [
        "Mixue Ice Cream logo, including the Snow King mascot and text.",
        "The ROCO KINGDOM logo includes a black crown icon."
      ],
      "separator": "×"
    },
    "main_title": "{argument name=\"campaign title\" default=\"MIXUE × DI MO CAMPAIGN\"}",
    "large_chinese_headline": "{argument name=\"Chinese headline text\" default=\"Sweet Adventure, Cuteness Awaits!\"}",
    "subtitle": "Mixue Ice Cream x Rock Kingdom Dimo ​​Collaboration Event",
    "right_hero": "A large Mixue Ice Cream & Tea cup, next to which is the adorable blue and white Dimo ​​mascot, with yellow horned ears and a tail, floating on light pink rainbow stripes."
  },
  "layout": {
    "main_sections_count": 3,
    "sections": [
      {
        "title": "1. Project Brief",
        "position": "Left card",
        "icon": "Pink clipboard outline",
        "content_blocks_count": 3,
        "content_blocks": [
          {
            "label": "Project Background:",
            "body": "Mixue Ice Cream has collaborated with the popular character 'Dimo' from the game Rock Kingdom to create limited-edition products, merchandise, and an immersive visual experience under the theme of 'Sweet Adventure,' aiming to strengthen the brand's youthful image and stimulate consumer enthusiasm and social media buzz."
          },
          {
            "label": "Project Time:",
            "body": "July 2024 (New products and co-branded merchandise launched simultaneously)"
          },
          {
            "label": "Highlights of the collaboration:",
            "bullets_count": 4,
            "bullets": [
              "Dimo IP Licensing and Exclusive Image Customization",
              "Collaboration drinks and limited-edition packaging, and blind boxes of related merchandise",
              "Offline store visual refresh & outdoor large screen",
              "Omnichannel content distribution and user interaction"
            ]
          }
        ],
        "bottom_thumbnails": {
          "count": 4,
          "items": [
            "Street store poster mockups",
            "Pink event standee with Dimo ​​and drinks",
            "Outdoor digital advertising screen prototype",
            "Desktop collectible merchandise and beverage display"
          ]
        }
      },
      {
        "title": "2. Core Idea",
        "position": "Central Card",
        "icon": "Pink light bulb outline",
        "intro_headline": "Embark on a wonderful journey with Dimo, centered around a \"sweet adventure\"!",
        "intro_body": "We've positioned Dimo ​​as a 'sweet adventure companion,' accompanying users as they explore the delicious world of MIXUE, conveying joy, energy, and a sense of companionship.",
        "creative_cards_count": 4,
        "creative_cards": [
          {
            "label": "Key character: Dimo ​​makes his debut",
            "description": "Adorable partners, let's set off with energy!",
            "icon_or_image": "Dimo mascot running"
          },
          {
            "label": "Core Experience: A Sweet Adventure",
            "description": "New collaborative products × Adventure-themed visuals",
            "icon_or_image": "Mixue Ice Cream Drink Cup"
          },
          {
            "label": "Core Interaction: Let's Set Off Together",
            "description": "Multi-touchpoint interaction to stimulate UGC and sharing",
            "icon_or_image": "Pink chat bubbles with hearts"
          },
          {
            "label": "Core benefits: Limited collection",
            "description": "Collaborative merchandise and limited-edition packaging enhance collectability.",
            "icon_or_image": "Pink gift box"
          }
        ]
      },
      {
        "title": "3. Objectives and Outcome Indicators",
        "position": "Right side card",
        "icon": "Pink target outline",
        "goals_block": {
          "label": "Core objective:",
          "bullets_count": 4,
          "bullets": [
            "Enhance the brand's youthful image and user favorability",
            "Drive new product sales growth",
            "Expand brand awareness and social influence",
            "Accumulate user assets and promote repeat purchases and membership growth."
          ]
        },
        "kpi_tiles": {
          "title": "Key Performance Indicators (KPIs):",
          "count": 4,
          "items": [
            {
              "label": "Sales Target",
              "value": "+20%",
              "subtext": "Sales of co-branded new products vs. sales before the event",
              "icon": "Pink drink cup"
            },
            {
              "label": "Exposure target",
              "value": "100 million+",
              "subtext": "Total exposure across all channels",
              "icon": "Pink eyes"
            },
            {
              "label": "Interactive goals",
              "value": "5 million+",
              "subtext": "Total interaction volume (likes/comments/shares, etc.)",
              "icon": "Pink chat emoticons"
            },
            {
              "label": "Membership growth target",
              "value": "300,000+",
              "subtext": "New members",
              "icon": "Pink user silhouette"
            }
          ]
        },
        "footnote": "The data targets are preliminary estimates, and the final figures will be based on actual performance. Channel coverage includes: physical stores, online stores, social media, OOH (Online Employees' Organization), KOLs (Key Opinion Leaders), and private domains."
      }
    ]
  },
  "visual_requirements": {
    "canvas": "{argument name=\"canvas size\" default=\"1152×768\"}",
    "palette": "{argument name=\"color palette\" default=\"Soft pale pink, white, bright pink accents, sky blue mascot details, and small yellow highlights.\"}",
    "typography": "Bold, rounded, sans-serif Chinese font for headings, clear and easy-to-read body text, conforming to the hierarchical structure of a professional brand proposal.",
    "composition": "Three equally wide, rounded white panels are arranged horizontally below the main title, with ample white space, uniform pink icons, a precise grid layout, and a high-resolution, exquisite mockup."
  }
}