KEVA Vegan Kebab Brand Moodboard

{
  "type": "Brand Image Project Grid",
  "brand": {
    "name": "{argument name=\"brand name\" default=\"KEVA\"}",
    "category": "Vegan BBQ Fast Food Brand",
    "style": "Minimalist Mediterranean street food brand style, earth-toned editorial-level product photography, fun mascot system, high-end yet approachable.",
    "palette": {
      "primary": "Deep Forest Green",
      "secondary": "Warm beige kraft paper",
      "accent": "Soft grayish white",
      "lighting": "Afternoon sun accompanied by slanting shadows"
    }
  },
  "layout": {
    "grid": {
      "rows": 3,
      "columns": 3,
      "count": 9
    },
    "sections": [
      {
        "position": "Top left",
        "type": "Poster design",
        "count": 1,
        "text": [
          "KEVA",
          "KEBABS",
          "100% VEGANOS",
          "CON ACTITUD, SABOR Y FLOW.",
          "nostà ueno"
        ],
        "details": "The poster on the gray-white wall features a large dark green logo, and a walking mascot holding a roasted meat in the lower right corner; the layout is clean and in a Swiss style."
      },
      {
        "position": "Upper-middle",
        "type": "Real photos of food packaging",
        "count": 1,
        "details": "Holding a piece of roasted meat wrapped in brown paper with a repeating mascot pattern, the top opening reveals a colorful vegan filling, including vegetables, toppings, sauce, and plant-based meat chunks."
      },
      {
        "position": "Top right",
        "type": "Illuminated facade sign",
        "count": 1,
        "text": [
          "KEVA",
          "KEBABS",
          "100% VEGANOS"
        ],
        "details": "The dark green lightbox sign mounted on the stone wall, with its white mascot line drawing, is a storefront sign suitable for nighttime use, photographed under warm ambient light."
      },
      {
        "position": "Left and Middle",
        "type": "Shopping bag mockup",
        "count": 1,
        "text": [
          "KEVA",
          "100% VEGANOS"
        ],
        "details": "The kraft paper takeout bags on the counter feature a large mascot illustration in the center and the brand name prominently displayed below."
      },
      {
        "position": "middle",
        "type": "Packaging box prototype",
        "count": 1,
        "text": [
          "KEVA",
          "nostà ueno"
        ],
        "details": "A matte dark green rectangular takeout box under sunlight, with a minimalist logo printed in the center of the lid and a small mascot in the corner."
      },
      {
        "position": "Right Center",
        "type": "A corner of the indoor menu",
        "count": 1,
        "details": "The interior of the small restaurant features concrete-textured walls, black pendant lights, a stainless steel counter, an oval wall-mounted logo sign, and a framed dark green menu."
      },
      {
        "position": "Bottom left",
        "type": "Garment Sample",
        "count": 1,
        "details": "The silhouette of a person wearing an oversized white T-shirt, with a large dark green mascot printed on the back, riding a skateboard and holding a piece of grilled meat."
      },
      {
        "position": "Middle to lower",
        "type": "Edit Poster Variations",
        "count": 1,
        "text": [
          "KEVA",
          "KEBABS",
          "100% VEGANOS",
          "CON ACTITUD, SABOR Y FLOW.",
          "nostà ueno"
        ],
        "details": "The poster features an oversized stacked font that spans the entire page, with smaller text right-aligned. The mascot is positioned in the bottom right corner, accompanied by an artistic shadow cast by leaves."
      },
      {
        "position": "Bottom right",
        "type": "Pattern close-up",
        "count": 1,
        "details": "A close-up of kraft paper printed with a repeating mascot illustration, the packaging study created by the angled sunlight and shadows."
      }
    ]
  },
  "mascot": {
    "count": 4,
    "variants": [
      "A walking character holding a piece of grilled meat, filled with illustrations.",
      "A walking character holding a grilled meat, a signature line drawing.",
      "The T-shirt features a skateboarder holding a piece of grilled meat as a print on the back.",
      "Small repeating mascot pattern on the wrapping paper"
    ]
  },
  "environment": {
    "materials": [
      "Textured plaster wall",
      "stone or concrete surfaces",
      "Dark green tiles",
      "Stainless steel",
      "Kraft paper"
    ],
    "mood": "Calm, design-oriented, artisanal fast food brand showcase"
  },
  "camera": "Brand case study collages, realistic product visualizations, slightly cinematic editing and photography, consistent warm tones and shadows, and clean composition.",
  "quality": "The high-end mockups offer a realistic feel, providing a coherent brand system showcase for the launch of the fictional restaurant."
}