Cool Menthol Shampoo Ad

{
  "type": "Vertical shampoo advertisement poster",
  "brand": "{argument name=\"brand name\" default=\"head & shoulders\"}",
  "product": {
    "name": "{argument name=\"product name\" default=\"Cool Menthol\"}",
    "bottle": "In the bottom right corner is a large white anti-dandruff shampoo bottle with a glossy cobalt blue flip-top. The bottle is printed with a blue brand logo, mint leaves, and ice cube patterns. Water droplets are on the plastic bottle, which is placed on a wet, reflective blue surface. Crushed ice and mint leaves surround the bottom."
  },
  "campaign": {
    "headline": "{argument name=\"headline text\" default=\"STAY COOL.\"}",
    "subheadline": "{argument name=\"subheadline text\" default=\"24H MENTHOL FRESHNESS\"}",
    "call_to_action": "{argument name=\"call to action\" default=\"TRY NOW\"}"
  },
  "scene": {
    "subject": "A young, athletic man wearing a white sweatshirt (with blue shoulder embellishments), his neck and hair wet, head tilted slightly upwards; a matte gray-brown and blue square blurry mask in the center of his face.",
    "environment": "An explosive, icy blue studio backdrop, accompanied by splashing water, ice flakes, luminous electric blue lines, mist, condensation, and high-contrast, cool, minty energy.",
    "mood": "Fresh, powerful, sporty, high-end, cooling, scalp care advertising",
    "color_palette": "Deep Navy Blue, Electric Blue, Ice Cyan, Bright White, Silver Highlight"
  },
  "layout": {
    "format": "2:3 Vertical Commercial Social Media Ads",
    "logo": "Top right corner: Head & Shoulders vortex logo and white brand lettering",
    "main_headline": "Left half: Huge, compressed, bold, white textured capital letters, with \"STAY\" above and \"COOL.\" below, partially obscured by water mist.",
    "background_repeated_words": {
      "count": 2,
      "positions": [
        "Behind the model on the right",
        "Behind the icon in the lower left corner"
      ],
      "text": "COOL FRESH ACTIVE CLEAN MENTHOL CONTROL",
      "style": "Dark blue stacked uppercase block text, low contrast"
    },
    "product_position": "The lower right foreground overlaps with the model's torso.",
    "offer_badge": "Above the CTA, the tiny NEW label preceding HEAD & SHOULDERS COOL MENTHOL.",
    "cta_button": "Bottom left corner: A white rectangular \"TRY NOW\" button with dark blue text and a right-pointing arrow.",
    "availability_line": "Below the CTA on the left: a small shopping cart icon and the text \"Available Online & In Stores\"",
    "website_footer": "Bottom center: www.headandshoulders.com and ADVANCED SCALP CARE • 2026 EDITION"
  },
  "benefit_icon_row": {
    "position": "The bottom third, above the discount label",
    "count": 4,
    "style": "A deep, semi-transparent blue rounded rectangle contains four columns of thin white line icons.",
    "items": [
      {
        "label": "dandruff",
        "icon": "Shield with checkmark"
      },
      {
        "label": "Cool mint",
        "icon": "snowflake"
      },
      {
        "label": "24-hour freshness",
        "icon": "24-hour loop arrow"
      },
      {
        "label": "Scalp protection",
        "icon": "Shield with scalp/diamond symbol"
      }
    ]
  },
  "typography": "The title uses a bold, compressed, sporty sans-serif font, while product and footer text uses a clean, modern sans-serif font. All promotional text is in uppercase.",
  "lighting": "Dramatic contour lighting on wet hair and shoulders, bright blue backlight bursts, glossy reflections, and shimmering highlights.",
  "rendering": "Photorealistic composite advertising photography, ultra-clear product packaging close-ups, dynamic frozen water effects, high saturation, professional FMCG marketing design."
}